Paul Kim is back with a heavy R&B track. If you’ve been following him you know he has some pretty interesting concepts, the type of videos with stories that can be kind of confusing during but then come together by the end. That kind of creative direction helps keep you engaged, which is important?(Edward Park did his thing with this video!). It’s the artists like Paul Kim that are the most?important?to support, as everything comes straight out of their pockets. No label is funding his projects- every dime is completely his own, which proves his passion and commitment. Support Paul Kim by copping?She Is The Reason via iTunes. 99 cents goes a long way, my friends!