Korean girl group CHI CHI are back with their mature concept MV, Longer!

It’s always interesting to see how idol groups make that transition from innocent and cute to mature and sexy, but CHI CHI does it well!

The once girly group has stepped up their game and released a new MV with a very mature concept! I won’t give anything away, but know that this style of music coming from CHI CHI is the kind I think will make them extremely successful! With all of the other, more reputable idol groups recently releasing their comebacks, I think CHI CHI is now ready to face them head on!

http://www.youtube.com/watch?v=yzQyxqRVf9g

What do you guys think? Do you like this new mature CHI CHI, or did you prefer their cuter image?

(Source: AsianDream2013)