IMERUAT‘s latest music video for 暗殺したい! (I want to Assassinate!) is super adorbz with tons of color, cute choreography, and anime illustration! What lies beneath the kawaii exterior is a message about standing up for what you know to be just in order to make positive changes in the world. It’s about pushing through for what you know is right, for what would make things better.

Japan has such an interesting way of storytelling. It’s never in your face and instead forces you to probe deep to discover meaning. It makes you analyze and dissect, which is what any good artist should be doing anyway. IMERUAT is one of my faves for so many reasons and their messaging is just one of them!