It brings up some interesting conversations on racial understanding
So there’s a Chinese commercial that has been getting tons of buzz recently. The spot is for laundry detergent and in it it shows a Black guy being “washed clean” by the product, making him into a Chinese man with whom his girlfriend now wants to slob all over. Of course this turned heads, mostly internationally, but it’s great to see the Chinese international students in this video realize how fuked the commercial is. In China, however, interactions with Black people are few and far between, and seeing as its a homogeneous country it makes sense they wouldn’t understand the severity of the ad’s imagery. Check out the video below and let me know what you guys think. These companies need to hire some Americans for consulting, how long have I been preaching this?!
(Source: LIT 我的海漂时代)